Our task was to develop a creative event concept for the ‘Racedays’ theme in close cooperation with our client – SAP, for Austria’s largest IT conference in May 2017. Over 1500 IT industry specialists came to the 2-day event to discuss IT issues.
The creative event concept for ‘Racedays’ dealt with four themes from within the world of sport. The emotional awareness of the guests was suitably raised for each of the sports involved – sailing, Formula 1, cycling and horse-riding. These are the four sports SAP sponsors. An audio-visual background presence was used at the venue to take the audience on a journey around the world of sport. We were fortunate enough to be able to acquire the services of several-time world and Olympic champion skier Marcel Hirscher as our keynote speaker.
For SAP the Form 2017 under the ‘Racedays’ theme banner was the largest event of its kind ever to have been staged in Austria. For the first time the event attracted over 1500 guests, enabling SAP to establish new contacts within the IT sector and further enhance the company’s market presence.