Red Bull Bar Staff Challenge

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Red Bull Bar Staff Challenge

The brief:

Overall operative implementation of the Red Bull Bar Staff Challenge in Austria.

The implementation:

The concept design and implementation of this series of events is aimed at creating an intimate relationship between Red Bull and the participating bar staff.
60 bars and clubs competed against each other in a series of challenges. The victorious team won a fantastic trip to the party island of Ibiza.
This unique event was the perfect way of introducing the brand’s most important ambassadors – the barkeepers – to the world of Red Bull, and of creating a positive bond between them.

The result:

  • The Bar Staff Challenge in Austria was part of a successful series of international events
  • Red Bull’s positive image was enhanced
  • Large media presence and over 10,000 touchpoints on a wide range of Social Media channels
  • ClientRed Bull
  • LocationAustria
  • Date2015-2016
  • SkillsBrand Strategy, Creative Conception, Event- & Brand Marketing, Graphic- & Corporate Design, Consulting, Logistic & Warehousing