Porsche Le Mans

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Porsche Le Mans

The brief:

How do you surprise a Porsche driver?
It’s not easy! After all, every ride in a Porsche is an experience in itself.

The implementation:

The Le Mans 24-Hour Race is the most famous race in the world - and for Porsche it’s always been a source of great sporting success.
That’s reason enough to seize the opportunity provided by the occasion to surprise Austria’s Porsche-owning drivers with a very special invitation.
This takes place under the banner of ‘Le Mans: 24 hours of racing fever for the drivers. 24 hours of excitement and relaxation for you!’ At the grand prix circuit in Spielberg, we offer our guests a varied and exciting 2-day programme of events.
Alongside enjoying the actual race in Le Mans, there’s also the chance to experience motorsport live and up-close, and to become immersed in the world of Porsche.
The uniform look transports a clear, sporty and dynamic image of the brand and of victors, from the invitation through to the event itself – from the coffee cups and bottles to the commemorative gift.

The result:

Around 300 enthusiastic participants.
Motorsport was presented as a real, tangible experience.
Additional and new sales of a wide range of models.
1000s of touch points in social media.

  • ClientPorsche Austria
  • LocationRed Bull Ring - Austria
  • DateJune 2016
  • SkillsEvent- & Brand Marketing, Graphic- & Corporate Design, Consulting
  • Addresswww.porsche.at