Red Bull Neymar Jr’s Five is an international series of sporting events held in 53 countries and involving over 25,000 teams.
Implementation of the qualifiers at 5 venues in Austria: Linz, Salzburg, Graz, Innsbruck and Vienna; and the staging of the national final at around 2000m above sea level in Innsbruck, Tyrol.
We were tasked with project management for the overall operative implementation of the event in each of the venue cities - including event and brand marketing.
Management of bureaucracy with authorities, visualisation, detailed event plans and operative implementation of events.
We developed mobile football pitches that fulfilled all logistical, format and branding requirements.
The 1 to 2-day events were held in very special locations to give consumers a chance to explore the world of Red Bull at first hand.
The Austrian implementation of Red Bull Neymar Jr’s Five 2017 was a big success, attracting a total of over 100 teams to the 5 qualifier locations.
Excellent media reach and consumer activation ensured this series of events was a resounding success.