Audi quattro winter activation 2013-2017Porsche Austria

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Audi quattro winter activation 2013-2017

The brief:

  • All-year management of the Audi quattro marketing department in the event marketing sector
  • Concept creation and operative implementation of events and steps to ensure lead generation
  • Integration of "Home of Quattro" - destinations and current sponsorship deals (athletes & events)

The implementation:

  • Introduction of special Audi quattro photo tools ("Be the cover star of your own Audi quattro magazine). 2013/14 Audi quattro magazine season.
  • Ongoing event management at a variety of events, such as the Audi quattro Golf Cup, Hahnenkammrennen ski race, Audi Driving Experience, NoKo Ramsau, 4 Hills Tournament, Nightrace Flachau, FIS Zauchensee, Freeride Tour Fieberbrunn, Snowboard World Cup Kreischberg, Audi quattro Ski Cup and others.

The result:

  • Thousands of leads generated every season.
  • Lead generation rates continue to grow year-on-year
  • ClientPorsche Austria
  • LocationAustria
  • Date2013-2017
  • SkillsEvent- & Brand Marketing, Promotion Pool, Consulting, Logistic & Warehousing