ATSX Riders Cup Wagrain - Red Bull Crashed Ice World ChampionshipWagrain-Kleinarl Tourism
Wagrain (Austria)

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ATSX Riders Cup Wagrain - Red Bull Crashed Ice World Championship

The brief:

  • Overall operative implementation of the world’s first ATSX Riders Cup (a kind of European Cup for the Crashed Ice World Championship)
  • Event marketing and branding on site
  • Event-related implementation, including all relevant bureaucracy, legal aspects and provisions (barriers & fencing, infrastructure, circuit construction etc.)

The implementation:

  • Implemented successfully 3x in 2014, 2015 and 2016 with several hundred participants from over 15 nations.

The result:

  • Approximately 5000 spectators on average per event weekend
  • Results of significant relevance to accommodation figures in the Ski Amadé tourism region
  • Strong presence in the media due to close cooperation with Red Bull & Red Bull Media House
  • ClientWagrain-Kleinarl Tourism
  • LocationWagrain (Austria)
  • Date2015-2017
  • SkillsBrand Strategy, Event- & Brand Marketing, Creative Conception
  • Addresswww.redbullcrashedice.com